Meet the Team
Stefano Loria
Stefano Loria is a true pioneer in the world of automotive customization, with a career spanning over 30 years. He began by launching his own audio shop, AutoDesign NYC, where his precision, creativity, and obsession with quality quickly set him apart. What started as a specialty audio business soon evolved into a full-service custom shop as Stefano expanded his expertise into fabrication, interior work, lighting, and more. His shop earned a reputation that spread far beyond New York — even landing him a spot in an Apple commercial, a rare nod to his craftsmanship and influence.
As demand grew, Stefano rebranded and moved into a larger space, creating what is now known as Autocraft. Today, Autocraft stands as the only high-end customization shop in Manhattan, serving clients who demand nothing less than the best. Stefano’s vision, attention to detail, and commitment to excellence have made Autocraft a destination for truly bespoke automotive work.
Steve Pello
Steve Pello is a true legend in the automotive customization world, with a career spanning over 35 years.
Steve made his mark at Classic Coach Ferrari, one of the most respected names in Ferrari restoration. There, he honed his skills on some of the world’s rarest and most valuable vintage Ferraris. His work helped breathe new life into automotive icons, blending old-world techniques with his own meticulous attention to detail.
But Steve’s legacy doesn’t stop there. He’s also the man behind numerous legendary SEMA builds, earning respect and admiration across the industry. His ability to envision and execute one-of-a-kind custom cars has made him a go-to figure in the world of high-end automotive design.
Since 2020, Steve has brought that same passion and expertise to Autocraft, where he continues to elevate the standard for custom fabrication and restoration. Whether he’s restoring a historic classic or building something completely unique, his work is defined by master-level fabrication, a deep knowledge of automotive engineering, and an unmatched eye for detail.
Steve is also a wizard when it comes to vehicle electronics — creating custom audio systems, seamlessly integrating radar detectors, and tailoring each system to blend perfectly with the car’s design and the client’s lifestyle. He knows cars inside and out — literally — and it shows in every project he touches.
Pedro Rodriguez
Pedro Rodriguez brings a deep-rooted passion for automotive craftsmanship that traces back to his early days in Spain, where he worked alongside his father — a master technician — in the family garage.
There, he gained a rich, hands-on education working on all types of classic cars, building a solid foundation in diagnostics, mechanical systems, and the timeless art of restoration. In 2023,
Pedro brought that experience to Autocraft, where he’s continued to grow under the mentorship of some of the industry’s best fabricators, Stefano and Steve.
Since joining the team, he has expanded his skill set significantly, diving into advanced diagnostics and precision fabrication. From classic Porsches to modern Range Rovers, Pedro has proven himself to be a versatile and talented technician, bringing both old-school knowledge and new-school adaptability to every project he touches.
Edgar Espinoza
With over 30 years of car detailing experience, Edgar Espinoza has mastered the art of vehicle restoration, excelling in techniques from meticulous compounding to advanced ceramic coating applications. His unwavering dedication and strong work ethic ensure that every vehicle he touches is presented at its absolute best.
Since joining Autocraft in 2018, Edgar has consistently received outstanding feedback, solidifying his reputation as a trusted professional in the automotive detailing industry.
Farkhad Yuldashev
Farkhad brings decades of expertise in high-end upholstery to the Autocraft team. Originally from Russia, his background is rich with precision craftsmanship in stitching, embroidery, and custom interior work. His attention to detail and deep knowledge of traditional techniques make him an invaluable asset when it comes to restoring or customizing interiors with originality and flair. Since joining Autocraft in 2024, Farkhad has elevated the team’s upholstery game, seamlessly blending old-world craftsmanship with modern design expectations. Whether it’s re-trimming classic seats or hand-embroidering bespoke details, Farkhad’s work speaks for itself — refined, durable, and made to perfection.
