Stefano Loria, President of Autocraft NYC, showcased his expertise in automotive customization during the “Jeep Wrangler Celebrity Customs” competition in 2018. This web series paired celebrities with professional customizers to create unique Jeep Wrangler designs. Loria collaborated with Andrew Steinthal and Chris Stang, founders of The Infatuation, to craft a distinctive Wrangler that embodied their brand’s identity. The vehicle featured The Infatuation’s logo on the hood, 35-inch tires, iPads integrated into the visors, and a notable soft-serve ice cream machine installed in the rear. This innovative addition allowed the tailgate to open at the push of a button, revealing the ice cream machine that automatically extended to serve treats.  The culmination of this collaboration was unveiled at The Jeep Wrangler Celebrity Customs Reveal Event on September 25, 2018, in Los Angeles, highlighting Stefano’s ability to translate a brand’s essence into functional and creative vehicle designs.